Building and refining your client base and making meaningful connections is a continual process of hard work. Fortunately, advances in technology can make this process easier and more efficient. This session will examine the strategies and technologies for reaching new clients and enhancing existing relationships. How can you improve your social media presence? What are the advantages and risk when engaging digitally?

• Identifying your target audience and network
• Ensuring your tech choices align with your client base and business objectives
• How to market yourself based on your experience and skills
• Examples of how social media increased client reach and maximised referrals